William a mcdonough civil and environmental engineering. Remaking the way we make things, architect william mcdonough and chemist michael braungart present an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. Remaking the way we make things, architect william mcdonough and chemist michael braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste the book put forward a design framework characterized by. Jul 25, 2002 the idea that growth can be good is anathema to most environmentalists. Michael braungart born 1958 is a german chemist who advocates that humans can make a. A manifesto for a radically different philosophy and practice of manufacture and environmentalismreduce, reuse, recycle urge environmentalists. Remaking the way we make things, architect william mcdonough and chemist michael braungart presented an integration. A highly regarded speaker and writer, william mcdonoughs coauthored cradle to cradle. Our goal is to establish the cradle to cradle design principles for a circular. But as this provocative, visionary book argues, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. A manifesto for a radically different philosophy and practice of manufacture and environmentalism reduce, reuse, recycl.
Mcdonough this study guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of cradle to cradle. Special editions of groundbreaking science books this book proposes a new vision for modern industry. Coauthor of a book on cradle to cradle design and founder of design firms in the united states and his native germany that help businesses follow these. Cradle to cradle by michael braungart overdrive rakuten. Cradle to cradle remaking the way we make things by william mcdonough author. Michael braungart has pioneered the cradle to cradle design concept. Michael braungart quotes author of cradle to cradle. Since epea gmbh was founded in 1987 in hamburg by prof. And woe to the small yellow flower that rears its head. The book calls for the transformation of human industry through ecologically intelligent design. Braungart has been an international leader on research and consultancy for eco. Cradle to cradle paperback remaking the way we make things. Efficiency is ugly, says braungart, coauthor of cradle. He is a visiting professor at tu delft, the netherlands.
Ecoefficiency, according to mcdonough and braungart, is just about making a bad system a little less bad. Mcdonough in their product design and development firm, mcdonough braungart design chemistry. Remaking the way we make things, by william mcdonough and michael braungart, offers an alternative to the linear cradletograve industrial model of extract, manufacture, use, and dispose of. For more than 40 years, william mcdonough, faia, int. The first book with a detailed description of the cradle to cradle design principles is published. Design for sustainability, which served as the development guidelines for the worlds fair in hannover in 2000. The upcycle the upcycle is the eagerly awaited followup to cradle to cradle, one of the most consequential ecological manifestoes of our time. Braungart currently is a professor of process engineering at universitat luneburg germany. Braungart coined the term ecoeffectiveness together with the us architect. Virginia, coauthor of the book cradle to cradle design. Braungart also works together with american architect and designer william a.
Interview with michael braungart feb 17, 2020 professor dr. Mcdonough partnered with stanford university libraries in 2012, on a living archive of his work and communications. It introduces the concept of cradle to cradle where at the end of their useful life, products are not thrown away but become input for new products. Remaking the way we make things by william mcdonough, michael braungart and a great selection of related books, art and collectibles available now at. David suzuki, professor emeritus, university of british columbia. In 1991, mcdonough was commissioned to write the hannover principles. Professor dr michael braungart is academic chair, cradle to cradle chair for innovation and quality, rotterdam school of management at erasmus university in the netherlands. Published in 2002, cradle to cradle is widely acknowledged as one of the most.
Cradle to cradle einfach intelligent produzieren by michael braungart author william mcdonough author. It is a manifesto detailing how to achieve their cradle to cradle design model. William mcdonough has written and lectured extensively on design as the first signal of human intention. Michael braungart is founder and scientific ceo of epea internationale umweltforschung gmbh in hamburg.
David suzuki, professor emeritus, university of british columbia less. Neither, say william mcdonough and michael braungart. Coauthor of a book on cradletocradle design and founder of design firms in the united states and his. Remaking the way we make things, by william mcdonough and michael braungart, offers an alternative to the linear cradle to grave industrial model of extract, manufacture, use, and dispose of. Remaking the way we make things, architect william mcdonough and chemist michael braungart present an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste the book puts forward a design framework characterized by three principles derived from nature. Remaking the way we make things michael braungart, william. Recently, he accepted a visiting professorship at the darden school of business, lecturing on such topics as ecoefficiency and ecoeffectiveness, cradle to cradle design and intelligent materials pooling. If the future can be positive, why choose differently. From 2009 to 2017 he held the chair of cradle to cradle at erasmus university in rotterdam.
Michael braungart in 1987, the environmental protection encouragement agency epea internationale umweltforschung gmbh, works with clients worldwide to apply the cradle to cradle methodology to the design of new processes, products and services. Remaking the way we make things by michael braungart and william mcdonough 2002, paperback at the best online prices at ebay. Michael braungart cradle to cradle keynote entrepreneurship summit 2015 in berlin prof. In cradle to cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing. Since working for greenpeace international in the 1980s, dr. As william mcdonough and michael braungart argue in their provocative, visionary book, however, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste. Braungart is professor of cradle to cradle design, ecodesign and ecoeffectiveness at leuphana university of luneburg.
The book, by michael braungart and william mcdonough, became a bestseller worldwide. But as architect william mcdonough and chemist michael braungart point out in this provocative, visionary book, this approach only perpetuates the oneway, cradle to grave manufacturing model, dating to the industrial revolution, that creates such fantastic amounts of waste and. Remaking the way we make things is a work of nonfiction by william mcdonough and michael braungart, published in 2002. With this message cradle to cradle supports people to go beyond our traditional patterns and mindsets. Through case studies of their work, mcdonough and braungart outline their design paradigm and the vision for the next industrial revolution. Braungards cradle to cradle ansatz stellt eine gute erganzung. Mcdonough braungart design chemistry mbdc is a materials firm that consults with companies. He also coauthored two books with william mcdonough.
One of cambridge sustainabilitys top 50 books for sustainability, as voted for by our alumni network of over 3,000 senior leaders from around the world. Braungart is coauthor of the hanover principles of design. Remaking the way we make things paperback april 22, 2002. Yet thats exactly the argument made by william mcdonough and michael braungart in cradle to cradle.
Remaking the way we make things in 2002 and the upcycle. Download for offline reading, highlight, bookmark or take notes while you read cradle to cradle. Cradle to cradle design perceives the safe and productive processes of natures biological metabolism as a model for developing a technical metabolism. Cradle to cradle by william mcdonough and michael braungart. The radical cradle to cradle philosophy he cocreated with michael braungart and codified in cradle to cradle. Remaking the way we make things has played an influential role in the sustainability movement.
Why settle for the least harmful alternative when we could have something that is bettersay, edible grocery bags. The book argues that a radical change must be made to the western worlds industrial and manufacturing systems, which are. Michael braungart audio books, best sellers, author bio. With the right redesign, objects that have come to t. In this visionary book, chemist michael braungart and architect william mcdonough challenge this status quo and put forward a manifesto for an intriguing and. With this book, mcdonough and braungart open our eyes to the way to. Michael braungart is a professor at the leuphana university luneburg, the founder and scientific ceo of epea internationale umweltforschung gmbh, and the cofounder and scientific director of mcdonough braungart design chemistry mbdc. This is a groundbreaking book that should be the bible for the second industrial revolution. Instead of our current wasteful and polluting methods of manufacturing, we could be taking nature as a model for making things. Mcdonough, 57, now owns or is a partner in four businesses, with cradle to cradle as the common thread. With this book, mcdonough and braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. Cradle to cradle is a registered trademark of mcdonough braungart design chemistry, llc mdbc. The book argues that a radical change must be made to the western worlds industrial and manufacturing systems, which are devastating to the natural world in their present state. In partnership with mcdonough, braungart released the book cradle to cradle.
But as this provocative, visionary book argues, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as. In particular, the pair were praised for their 2002 book cradle to cradle. Recently, he accepted a visiting professorship at the darden school of business, lecturing on such topics as ecoefficiency and ecoeffectiveness, cradle. It introduces the concept of cradletocradle where at the end of their useful life, products are not thrown away but become input for new products. Braungart is professor of cradle to cradle design, ecodesign and.
But as architect william mcdonough and chemist michael braungart point out in this provocative, visionary book, such an approach only perpetuates the oneway, cradle to grave manufacturing model, dating to the industrial revolution, that creates such fantastic. He has also accepted a visiting professorship at the university of virginia. Mar 09, 2005 think about efficient sex, braungart said. From the authors of cradle to cradle, we learn whats next.
Braungart has been a visiting professor at carnegie mellon university, mit, and the darden graduate school of business administration, and is currently professor of process engineering at the europa. Michael braungart academic chair cradle to cradle for innovation and quality at. Michael braungart is a professor at the leuphana university luneburg, the founder and scientific ceo of epea internationale. He coauthored with william mcdonough the bestselling book of the same name, and has. He was one of the founders of germanys green party. Braungart is currently a professor for ecodesign at leuphana university of luneburg. Design for sustainability as guidelines for the city of hannovers expo 2000, still recognized two decades after publication as a touchstone of sustainable design. Find all the books, read about the author, and more. Michael braungart is a german chemist who holds a chair in industrial ecology and cradle to cradle management at erasmus university in rotterdam. He holds the chair and is founder of the cradle to cradle design paradigm as well as coauthor of the book cradle to cradle. Remaking the way we make things, is a framework for understanding what we make as biological or technical nutrients that can be returned to the soil or upcycled endlessly, with clean water, renewable energy, and social fairness. Michael braungart in 1987, the environmental protection encouragement agency epea internationale umweltforschung gmbh, works with clients worldwide to apply the cradle. William andrews mcdonough is an american architect, designer and author. Cradle to cradle by william mcdonough overdrive rakuten.
Remaking the way we make things is a 2002 nonfiction book by german chemist michael braungart and u. David suzuki, professor emeritus, university of british columbia show more. Remaking the way we make things ebook written by william mcdonough, michael braungart. Efficiency is ugly, says braungart, coauthor of cradleto. William mcdonough and michael braungart cowrote this design manifesto in 2002. The idea that growth can be good is anathema to most environmentalists. Braungart has been an international leader on research and consultancy. Read cradle to cradle remaking the way we make things by william mcdonough available from rakuten kobo. With this book, mcdonough and braungart open our eyes to the way to genuine. He is also cofounder and scientific head of mcdonough braungart design chemistry mbdc in charlottesville, virginia usa, and founder and scientific head of the hamburger umweltinstitut hui.