To advance understanding of special interest tourism sit, this paper will explore the complexities of this phenomenon in the early 21st century. So tourists who book a sustainable holiday also take on a certain form of. It involves tourism of organized large groups of people to special tourist locations. Niche tourism usually leads to higher yields per visitor in terms of foreign exchange earnings and consumer spending, even though niche. In the 5th edition of his book marketing tourism in south africa, richard george identified 20 distinct special interest or niche tourism groups, and weve. It says small is beautiful and caters for small groups of people perhaps no more than a dozen who have a shared special interest, for example photography, steam engines, birdwatching or gastronomy. One of these that we shall look at now is dark tourism. Its origins are rooted in fairgrounds and medieval fairs. Niche tourism generally has greater growth potential than mainstream tourism. Cycle tourism may involve aspects of green tourism, rural tourism, travelling for health and wine and food tourism. This study contributes to the niche market discussion by illustrating the economic importance of a niche market, specifically private pilot tourists, to a tourism economy. Accordingly, there is a need for new tourism products, services and experiences that cater to these markets.
It examines one of the fastest growing areas of the tourism sector. English for international tourism intermediate teachers book. The term special interest tourism can be misleading, because often it is used in the context of visitor interests that in reality are of wider mainstream or major not minor or specialist market interest. There is no doubt that tourism has a most important effect on the economies of destinations areas. Explore the nature and development of special interest tourism. Popular special interest books showing 150 of 1,910 the omnivores dilemma.
This may be a nobrainer, but target the people who have a. Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment. Niche tourism examines one of the fastest growing areas within the tourism sector. The only book to provide an integrated picture of speciality niche tourism as a whole examines one of the fastest growing areas of the tourism sector.
Sage books the ultimate social sciences digital library. Niche tourism 1st edition marina novelli routledge book. This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest. Cq press your definitive resource for politics, policy and people. She is also visiting associate professor of special interest tourism at the norwegian. Traditional and niche tourism the following table lists down a few points that differentiate traditional tourism from niche tourism. In this case, tourism is undertaken to satisfy a particular interest or need. Well mass tourism is a place that is very popular usually because it has alot of tourist facilities hotels, etc, cheap flights or just because your neighbor bill went and raved about it and other factors that draw alot of visitors but people dont have usually specific reason to go like special interest tourism could be bird watching, white water rafting, archaeology, now that. Special interest tourism is a niche but sustainable tourism. Pdf management of special interest tourism in terms of. Its helpful to be able to imagine a range of special interest tourism categories, though.
The renewed interest in the adverse impacts of tourism, as implied in the term overtourism. Examining military heritage tourism as a niche tourism. Contents tourism is tourism induced by the contents narratives, characters, locations and other creative elements of films, novels, games, manga, anime, television dramas and other forms of popular culture. It has been proposed that sit consists of four main experiences. Hence, presence as a special tourism interest product, special event has become an obligatory attraction at most tourism destinations in order to continuously highlight the uniqueness, enjoyment.
Synopsis a more mature travelling public seeking experiences that satisfy a whole spectrum of interests has given rise to one of the fastest growing segments in the tourism industry. Today, there are a lot of niche travel segments, known by a whole lot of fancy names. It has also been recognised that avitourism is an important part of the global growth in naturebased tourism. A more mature travelling public is increasingly seeking experiences which satisfy a whole spectrum of interests. And its precisely because niche tourism is, by its very nature. Why is it that we all say we hate our hypocritical politicians being controlled by special interests groups, and every election. Siam university students in a film tourism class at daejangeum theme park 112. Benefits of niche tourism for local economic development dtisalga, 2010. Concepts, contexts and cases sheila agarwal, graham busby, ruong huang on. Google tourism is an often activity for recreational purpose.
With its roster of expert contributors, this landmark work describes this new brand. This is the only book to provide an integrated picture of specialityniche tourism as a whole. Sage reference the complete guide for your research journey. Golf tourism constitutes a major subset of sport tourism while also representing a form of special interest tourism or niche. Introduction to special interest tourismniche tourism.
It considers the emergence of new forms of tourism, such as creative tourism and. Examining military heritage tourism as a niche tourism market in the south african context dewald venter vaal university of technology, vanderbijlpark. This is then extended into the idea of niche tourism products and niche tourism markets. Amidst the boom in global interest in japanese popular culture, the utilization of popular paperback 20190108 routledge. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interestbased tourism experiences. For example, different areas of niche tourism might need local guides and teachers who specialize in aspects of local. For example, cultural and naturebased experiences which both assume many different forms and encompass multiple niches are highly significant and complementary market. I have seen some definitions but i still get this confused. The only book to provide an integrated picture of specialityniche tourism as a whole examines one of the fastest growing areas of the tourism sector. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.
The book aims to provide a comprehensive introduction to the tourism industry to encourage further study and to stimulate interest in the subject area. If you have enough content, create a website dedicated to one niche market as the pot guide does for marijuana users. Niche, special and mass tourism by chloe papavasiliou on prezi. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest based tourism experiences. Points to remember these categories overlap in many cases. A swot analysis and related strategies mehmet sariisik a, oguz turkay b, orhan akova c a,b sakarya university, faculty of business administration, tourism management. Special interest tourism is one of the fastest growing segments within the tourism industry. Introduction to special interest tourism niche tourism. Special interest tourism, 3rd edition cambridge scholars publishing.
Special interest tourism, 3rd edition ix figure 61. The special interest tourism development and the small regions. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low or semiskilled jobs associated with mass tourism. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. It is a traditional way where the daily program is fixed by the tour organizer. It is for this reason that development of tourist facilities and recreational opportunities has normally been viewed as a positive contribution to the national balance of payments.
A catalogue record for this book is available from the british library. The first part defines the special interest tourism and its main constituting categories which are adventure, rural tourism cultural, religious, ecotourism, culinary. Niche tourism helps to diversify the tourism economy by creating new markets. Special interest tourism incorporates various sectors. Ces working papers volume vii, issue 2a 648 niche tourism markets means of enhancing sustainable economic development in eus eastern periphery mara ursache abstract. Within europe, processes of economic convergence and divergence operate at various geographical scales, resulting in a very uneven geographical landscape.
This type of tourism involves visits to dark sites, such as battlegrounds, scenes of horrific crimes or acts of genocide, for example concentration camps. These subsegments are known by the pet name niche or special interest travel. One emerging area of special interest has been identified by lennon and foley 2000 as dark tourism. Sometimes the term niche tourism is used instead of special interest tourism e. Special interest tourism incorporates various sectors such as regional, urban. Special interest tourism sit, interchangeably referred to as niche tourism, has. The economic importance of niche markets for a tourist. Popular ones are eco, rural, cruise, sports, adventure and wildlife tourism. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. Special interest tourism sit is the provision of customised tourism activities that caters to the specific interests of groups and individuals. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activitybased tourism. Sage business cases real world cases at your fingertips. Sage books special interest tourism sage knowledge.
This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism in general and the council of europe cultural routes in particular. The international travel college of new zealand 3 definitions of special interest tourism a counterpoint to mass tourism a set of practices that differentiates tourists greater opportunities a more meaningful set of experiences for tourists meeting specific needs, motivations and interests also referred to as niche. Sage video bringing teaching, learning and research to life. Pdf the same holiday booked does not mean that whole experience will be 23 mar 2015 according to world tourism industry or wto, special interest can defined as specialized involved individual. Prospects for niche tourism development in south africa.